Year : 2021 - 2023
Client : Interhome / Hotelplan group
Role: Lead Product designer
I joined the team in 2021 as their first design hire to lead the user experience across Interhome group. My role was part of the digital transformation strategy of the company focused on user experience.
The mission
Set the basis for the UX UI team to grown, advocate for UX UI within the company, improve the engagement of the user with the product, push the opportunities forward and create a design system.
Addressing UX Issues, Gathering User Insights, and Developing the MVP: A Comprehensive Approach to Enhancing the Homeowner Platform
After a detailed exploration of the homeowners platform, the following actions needed to be implemented in order to resolve basic UX issues:
Over a span of two weeks, I coordinated interviews with a diverse group of 10 to 15 users, varying in age, rank, property numbers, and contract types. These interviews, which were approximately an hour long, were recorded on Lookback with the users' consent.
Based on the sitemap, user journey and user flow, I designed the main screens of the PWA.
This prototype shows the vision of the project. Stakeholders review meetings lead to the refinement of this proposal and lead to define the MVP of the Web App.
Auditing, Refining, and Structuring the Homeowner Platform: A Unified Design Approach Across Interhome Products
I audited the homeowner platform and compared it with the other products of the company.
I created a table where I gathered all of the main components of the homeowner platform, and documented how they looked on different break point : buttons, titles, links, inputs, modales, tables, accordions, tabs, cards, dropdowns, icons, legends, …
Three areas of enhancements will improve considerably the User Experience
The design system is structured in branches. A core entity, 'Interhome Group,' defines the shared assets, components, and guidelines across all Interhome products (including the eCommerce platform, homeowner interface, and easy-to-use tools). Each product also has its own library, all connected to the central entity.
Designing an Intuitive Navigation System: Prioritizing Key Topics at Level One and Streamlining Access to Secondary Content
The main navigation doesn't include payments but includes secondary content like benefits, guidelines and profile.
Note that the payments menu is only accessible from that menu
As illustrated above, the user can access additional content via the submenu, but that’s not the sole entry point! We've included mini sections across the pages to facilitate users in logically transitioning from one subject to another, as opposed to a rigid structure. These sections are scattered throughout the web application.
The Mobile Experience: Manage Your Property on the Go Without Friction
Transformative Outcomes:
The Positive Impact of UX Enhancements and Systematic Design Implementation
Reimagined the information architecture and UI of the PWA, resulted in an increase of 100% of returning users, reaching a average feedback score of 8.5/10, and motivated ten of thousands of full service vacation home contracts being renewed and optimized.
It also significantly improved the workflow between designers and developers, contributed to the adoption of the UX/UI design role within the company, and laid the foundation for the implementation of best practices across products.
